"Do you want to be the chips and soda-pop king, 
or do you want to change the world?"

asked headhunter Norbert A. Gottenberg, to Joseph Galli, 41, who gave up a top job in PepsiCo Inc. on June 24,'99 to become president and chief operating officer of Amazon.com. You remember Steve Jobs' infamous challenge to Pepsi-Cola president John Scully?



In fact, no matter what your choice is-- to send sodas to a vending machine or to deliver books and electronics to anywhere in the world--you'd better be good at logistics. You must have foresight to prepare for challenges and opportunities brought about by technology. You must calculate your every move. You must design systems with simplicity and flexibility. And you must build an co-operative environment. That's why you need to participate in this logistics certificate program, which is built upon the distinguished transportation, industrial engineering, operations research and business programs in the nation's leading research university. Did I mention the location?